Send welcome, trial, and win-back sequences triggered by real Shopify events, branded as your app, and measure every send against the conversion that matters: subscribe, pay, reinstall.
Prys is the Shopify app growth platform for Shopify app developers.
Sequences fire on install, subscribe-with-trial, and uninstall, off the same Shopify pipeline Prys already tracks, not a guessed schedule.
Send from your own domain with self-serve DNS, branded with your name, logo, and accent. Sent only to paying merchants, never test or dev stores.
Every sequence is scored against a real goal, subscribe, pay, or reinstall, with opens, clicks, and goal CVR. The measurement Mantle never had.
Because the funnel does not end at install. Most merchants who install never start a trial, and most trialists never subscribe, unless something brings them back. Email flows are the cheapest way to carry a Shopify app merchant from install to paying customer, and they run while you sleep.
Prys ships three editable presets, each tied to the moment that decides the outcome. Welcome fires on install, with the goal of a subscription. Trial fires on subscribe-with-trial. The first email lands about ten minutes after subscribe, anchored to the subscribe date, with the goal of finishing the trial and paying. Win-back fires on uninstall, with the goal of a reinstall. You edit the copy with merchant variables and brand it as your app.
Prys measures email by goal conversions, not opens. Because it already holds keyword-level revenue and funnel data, every sequence is measured against the real outcome it is meant to drive (subscribe, pay, or reinstall), alongside opens, clicks, and goal CVR by sequence. That attribution-aware measurement is the wedge no lifecycle-email tool for Shopify apps had.
Because the funnel does not end at install. Email carries merchants from install to trial to paying customer, automatically.
Three editable presets: Welcome on install, Trial on subscribe-with-trial, and Win-back on uninstall, each triggered by real Shopify events.
By goal conversions, subscribe, pay, or reinstall, tied to each sequence, so you see which emails drive revenue rather than just opens.
Trigger the right sequence off the right event, brand it as your app, and measure every send to the conversion that matters.