Traffic sources

Traffic sources for your Shopify app, from visit to paying customer

See every source that sends you app store visitors, and follow each one all the way to installs, subscribers, paying customers, and revenue. So you know which sources actually pay, not just which send traffic.

Prys is the Shopify app growth platform for Shopify app developers.

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Prys sources by funnel stage

Every source, full funnel

Direct, search, category, collection, referrals, ads: each broken down from visits to installs, subscribers, and paying customers, with the conversion rate at every step.

Value, LTV, and churn by source

Not just volume. See user value, lifetime value, ARPU, and churn for each source, so you know which ones bring merchants who pay and stay.

Three trends over time

Traffic by source, conversion rate by source, and lifetime value by source, each trended against an all and all-search baseline.

Revenue attribution for your Shopify app

The Traffic sources page is your Shopify app's revenue attribution view. It lists every traffic source your app gets and follows each one through the full funnel, from app store visits to installs, subscribers, and paying customers, with the conversion rate at each step, plus user value, LTV, ARPU, and churn. Every source expands into its sub-sources, and keyword-level detail lives on the Keyword performance page, so this view stays readable.

Knowing which source to back

You judge a source against your all and all-search baseline, not against raw volume. A source with fewer visits but a higher paying-customer conversion and lifetime value can be worth far more than a high-volume source that never pays. Prys puts the paying-customer number and the LTV next to every source, so the decision is obvious.

Trends over time

Three trend charts track your sources over time, each filterable: traffic by source, conversion rate by source, and lifetime value by source. You catch a channel improving or decaying before it shows up in your revenue.

Prys funnel: app store visitors to paying customers, by traffic source
FAQ

Shopify app attribution, answered.

What does traffic source attribution show for a Shopify app?

Every traffic source, followed from app store visit to paying customer, with conversion rates, user value, LTV, ARPU, and churn per source.

How is it different from keyword performance?

Traffic sources groups by channel; keyword performance breaks the search channel down to individual search terms. Keyword detail lives on the keywords page.

Which source should I invest in?

The one with the best paying-customer conversion and lifetime value against your baseline, not just the most visits.

See which sources actually pay.

Follow every traffic source from visit to paying customer, with value, LTV, and churn, and back the ones that bring merchants who stay.

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